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Marketing
Africa is urbanizing at twice the rate of Europe Africa’s urbanization rate has had a profound effect on its continental communities. According to the OECD, Africa is currently urbanizing at twice the rate that Europe did. The urban migration rate in Africa’s total population increased from 14% in 1950 to 40% in 2016. OECD experts...

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Urban Investment Strategy

Group Shumba targets investments in urban markets with high urbanization rates, growing population and with a high appetite for economic renewal.